GTV verified facts
Evidence-backed business information supplied by Ground Truth Verified, with verification and reverification dates where available.
Data sources & corrections
Provenance is part
of the finding.
A useful index should show where its information came from, when it was observed, and how a business can challenge an error.
Source categories
Business-owned sources
Official business websites, published menus or service lists, and other public information controlled by the business.
Public platform observations
Visible listing fields and presence signals from maps, directories, social platforms, and other public services, recorded at a point in time.
Open and licensed datasets
Public or properly licensed business and geographic data used according to its source terms and documented provenance.
Conservative inference
Limited category or description inferences when justified by available evidence, always separated from verified facts.
Current data foundation
The inputs are mapped.
Release controls stay active.
Entity & place
Stable IDs, business identity, postal geography, and coordinates are mapped. Neighborhood and district labels will be normalized before local findings are released.
Digital presence
Website, social, map, and public-page signals can be converted into presence measures without exposing private contacts or provider identifiers.
AI visibility
Score, component, confidence, date, and methodology-version fields are mapped. Draft and non-public reports remain excluded from findings.
Verification & freshness
Verification and reverification dates are available. Historical snapshots and observation dates will preserve change rather than overwrite it.
What we will retain
Enough context to audit a measurement.
Index-ready records are designed to preserve entity identifiers, source type, observation date, measurement version, confidence, geography, category, verification state, and the fields needed to reproduce published aggregates.
Historical values will be retained when practical so changes in freshness, coverage, and visibility can be distinguished from one-time snapshots.
Boundaries
Public availability does not make every use appropriate.
Specific products, services, awards, accessibility claims, pricing, or business qualities will not be asserted without supporting evidence.
The Index is designed around public business knowledge, not private information about owners, staff, or customers.
Material corrections to published research should be dated and explained rather than silently changing the historical record.
Correction channel
Opening before the first public dataset release.
A documented correction-request process will allow businesses and source owners to identify records, supply evidence, and understand the outcome. Contact details will be published here once the operational channel is active.
Procedure in development