BVR360°
Develops and operates the broader ecosystem, technology, partnerships, and commercial model.
About & disclosure
Independent identity.
Transparent ownership.
The Ground Truth Index is a BVR360° research initiative. Its relationship with Ground Truth Verified is a source of data and capability—and a relationship we disclose clearly.
The ecosystem
The Ground Truth Index
Defines methods, aggregates observations, publishes benchmarks, and studies the state of local business knowledge.
Ground Truth Verified
Creates and maintains evidence-backed business facts, profiles, imagery, and verification histories.
Why this structure
Measurement and improvement can coexist when the rules are visible.
BVR360° and Ground Truth Verified may offer paid services to businesses that appear in Index datasets. Payment must not purchase a better Index score, ranking, research conclusion, or editorial treatment.
Verification may improve the completeness or confidence of the underlying evidence when that effect is part of the published methodology. The same methodology must apply consistently to paying and non-paying businesses.
Transparency commitments
- Publish scoring and inclusion rules before public rankings.
- Label verified, observed, and inferred information distinctly.
- Disclose material methodology changes and scoring versions.
- Publish dataset scope and limitations beside every study.
- Maintain a correction process accessible to included businesses.
- State when research uses data produced by Ground Truth Verified.
Questions should have somewhere to go
Corrections and source policy are part of the product.
The formal request channel will open before the first dataset release. Its procedure, response targets, and publication-change policy will be documented publicly.
Read the data policy