Completeness
How much useful business information is present across the sources customers and machines depend on.
Barcelona · Founding edition
Local business knowledge, measured.
The Ground Truth Index is building a transparent public measure of how complete, current, consistent, verified, and visible local business information really is.
A BVR360° research initiative
01Transparent methodology
02Machine-readable findings
03Community-scale insight
04Evidence before claims
Why an index?
Local commerce deserves a clearer picture of itself.
Business information is scattered across maps, websites, directories, social platforms, and public datasets. When those sources are incomplete or disagree, customers struggle—and AI systems repeat the confusion.
The Index turns those fragmented signals into comparable research for businesses, neighborhoods, cities, researchers, and the organizations working to strengthen them.
What we measure
Five dimensions of trustworthy local business knowledge.
Every published score will be traceable to a documented method, measurement date, and source type.
Freshness
How recently essential facts were checked, updated, or verified against current business reality.
Consistency
How closely names, locations, contact details, categories, and other facts agree across platforms.
AI visibility
How clearly a business can be discovered, understood, and represented by AI and search systems.
Verification
Which facts are evidence-backed, which are public-source observations, and which remain inferred.
Original research
Built to be cited, compared, and used.
Eixample Beauty & Salon Business Knowledge Baseline
Planned publicationBusiness data freshness by neighborhood
Planned publicationAI visibility by business category
Planned publicationPlatform coverage and consistency
Planned publicationVerification gaps across local commerce
Planned publicationQuarterly movement and trend reports
Planned publicationFrom the Index
Ideas for a more legible local economy.
01Local Business KnowledgeA practical introduction to data licensingRead article ↗02Local Business KnowledgeLocal business knowledge is infrastructureRead article ↗03Local Business KnowledgeOne ecosystem, three responsibilitiesRead article ↗04AI & SearchWhat AI visibility actually requiresRead article ↗
Purpose through shared value
Better local knowledge should create better local opportunity.
Our purpose is to help businesses and communities become easier to find, understand, and trust—especially where the benefits of digital progress have not been shared evenly.
Useful to communities
Give local leaders evidence they can use to see gaps, prioritize support, and measure progress.
Valuable to business
Help businesses strengthen their digital presence while improving the knowledge ecosystem around them.
Sustainable by design
Bring proven capabilities to smaller towns and underserved areas at accessible rates—creating value, not dependency.
Clear by design
One ecosystem.
Distinct responsibilities.
BVR360°
Builds and operates the broader business-truth ecosystem.
The Ground Truth Index
Measures, benchmarks, and publishes research about local business knowledge.
Ground Truth Verified
Verifies physical business facts and maintains evidence-backed profiles.
The baseline starts here
Barcelona will be measured.
Then we keep learning.
The Index is in development. Follow the public research program as the first Eixample findings take shape.
Explore the research program